It’s a 10 Haircare, a hair care brand for salon professionals and clients, has unveiled the third edition of National Love Your Hair Day with a major unprecedented campaign, established by founder & CEO Carolyn Aronson as a movement to encourage self-expression and inclusivity in all facets of life.
 
The It’s a 10 Grant, a fund that recognizes deserving women across America and gifts them the means to pursue such dreams, is Aaronson’s latest attempt to empower female entrepreneurs across America.
 
In honor of National Love Your Hair Day 2019 (October 10th), Carolyn presented inaugural grants of $10,000 each to the three deserving women to help further fulfill their ambitions. The women, Callie Eiserman, Ashley Ellis and Colleen Batton were all hand selected by Aaronson herself after she heard their heartwarming stories through write-in submissions via a contest the brand launched via Instagram.
 
When asked why she decided to create this charitable grant, Aaronson said, “We wanted to give back to women who had inspiring stories, who we knew would dream big and do something to encourage and uplift those around them. That’s why we officially launched the It’s A 10 Grant and provided them each of them with $10,000, so they can continue to evolve as the best versions of themselves and grow their businesses that seek to uplift and encourage women daily.”